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Branding
2 Oct 2024
If you have one of these Xiaomi, your cell phone is no longer safe: this is the reason.
Read more
1 Oct 2024
Johnnie Walker plays ‘Squid Game’ with custom bottles, co-branded campaign.
Content created by users redefines the brand image: this is what happens with Airbnb on TikTok.
30 Sep 2024
Beyoncé is the new poster girl for Levi's, a brand famous for its jeans around the world.
Paris Fashion Week SS25: Branding Lessons From Alexander McQueen
27 Sep 2024
H&M Group profit lags in third quarter, CEO lowers forecast.
24 Sep 2024
Nike’s New CEO Has One Hell of a Challenge Ahead.
CEO
25 Sep 2024
Jefferies downgrades Starbucks, unconvinced new CEO is fix-all.
AI
Puma Wants to Improve Its Brand. AI Might Help.
Dacia celebrates sale of one million LPG vehicles: brand is the undisputed market leader in Portugal.
17 Sep 2024
Nestle shared: New CEO focuses on innovations.
Burberry’s New CEO Pledges He Won’t Take Brand Down Market.
Starbucks North America CEO to retire.
16 Sep 2024
Amazon ends remote working: It requires working in the office 5 days a week.
AI Transformation
Walmart and Amazon drive retail transformation with AI.
Design
Figma's new branding is designed for growth mode.
15 Sep 2024
Louis Vuitton will open its first luxury hotel.
14 Sep 2024
The Secret to Building a Heroic Brand: Using Marketing for Positive Change.
Heineken opens Paulaner Oktoberfest in Madrid.
Meta Introduces New Virtual Reality Glasses Quest 3.
11 Sep 2024
Airbus CEO upbeat on new engine technology, but says jury still out.
9 Sep 2024
Apple introduces new Beats-branded cases for iPhone 16.
KFC Launches Immersive ‘Attack on Titan’ Campaign in Hong Kong.
6 Sep 2024
Almudena Román to run ING's Spanish subsidiary until a new CEO arrives.
5 Sep 2024
Alibaba.com and Mastercard Team up to Launch U.S. Co-Branded Business Credit Card Powered by Cardless.
Q&A
3 Sep 2024
Q&A: Meta’s Benjamin Joe on Navigating Southeast Asia’s Evolving Retail Landscape
Economic Revival
1 Sep 2024
McDonald’s leads the charge in Sansepolcro economic renaissance.
Lamborghini Temerario
Lamborghini unleashes the Temerario: A brave new era for Hybrid Supercars.
VW vs. Tesla
Volkswagen's Trinity Project faces another delay: New launch pushed to 2032.
Generative AI in gaming
Generative AI debate heats up: Amazon Games faces criticism over CEO's remarks.
Red Bull racing
Red Bull and Ford solidify partnership with Key Meeting amid Monza F1 Weekend Drama.
Samsung-Nokia
31 Aug 2024
Samsung's bold move: Potential Nokia acquisition set to transform the telecom industry.
SpaceX vs. NASA
SpaceX Strengthens Its Stand Against NASA: Safely Brings Boeing Crew Home
Branding crisis
26 Aug 2024
Harley-Davidson's DEI Policies Spark Crisis: Company Reassesses Strategy.
Electric vehicle
Hyundai IONIQ 5 N: 2024 Electric Vehicle of the Year.
Rebranding
Samsung Rumored to Shake Up Galaxy S26 Branding with New “Note” and “Pro” Models.
Format change
UEFA unveils new Champions League branding ahead of revised format.
19 Aug 2024
Design Excellence Meets Affordability: Factor X's Game-Changing Brand Kits
Branded bathrooms
20 Aug 2024
Nicholas Goldberg: When bathrooms have naming rights, has branding gone too far?
Italian Lager Victory
17 Aug 2024
The best-selling beer in the United Kingdom is "Italian"
PixelGate: Influencer Ultimatum
Google Threatens to Terminate Influencers Who Favor Mobile Brands Other than Pixel
Arsenal x Chivas
Arsenal: A brand from the Pernod Ricard group signs for €3 million/year
Automotive industry
Ferrari's obligation to stop production: the final ruling on Maranello | Goodbye to a piece of Italy
Rebirth Strategy
9 Aug 2024
Results call: Under Armor focuses on brand strength amid challenges.
Creative Branding
8 Aug 2024
Amazon upgrades in-house image generator for creative branding needs.
Commanders Stadium Shift
7 Aug 2024
FedEx branding is phased out at Washington Commanders' Stadium, marking the end of an era in Landover.
Dog Perfume
Dolce&Gabbana to launch perfume for dogs - criticism from animal rights groups.
Big Arch
2 Aug 2024
McDonald's' new big burger, the Big Arch, is said by branding experts to sound superior to rivals.
